Marketing Your Ebook Online

by Nancy Humphreys on August 24, 2010

Too many authors and editors worry about production and distribution and forget about the middle step – marketing.

Sure it sounds great when a site like says this about e-book:

• You upload your book as text or pdf. We do the rest to make it look great on Kindle®, iPad®, Nook® & more.

• You own all files we create for your ebook.

• Distribution packages through Amazon®, Apple iBookstore®,®, Indigo Chapters® & 28 resellers!

• Earn up to 100% net royalties.

But please understand there’s a big hole here. Something is missing.

Librarians have done considerable research on how people look for books. They’ve found most library patrons do something called a “known-item search.” That means people usually look for a specific title or author that they’ve heard about.

Sure, people browse shelves, and they look for subjects or keywords sometimes. However, “virtual bookshelves” now contain millions of books. No one can browse more than a tiny fraction of all the titles that are out there. And people are busy. Most of us barely have time to squeeze in reading books we’ve heard about from friends or from reading book reviews.

In marketing, “word-of-mouth” is by far the best tool for selling something. As an author or publisher you need to set up and carry out a system to promote word-of-mouth sales of your book even as you create your book.

We all know gossip spreads quickly. On the other hand, “buzz” about a new product or service takes a concerted campaign to build. Buzz is an excitement that snowballs because someone has worked hard to get the word out that something new is about to happen.

This is exactly what you have to do for your book(s). If you’ve ever built a “snow boulder” to roll down a hill, you know how much work that takes. You also know the fun of watching it grow as it tumbles.

So start building your marketing snowball now!

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For information about my forthcoming e-book, Marketing Your Book to Libraries: An insider’s Guide for Authors by Nancy K. Humphreys, and to qualify for a pre-publication discount, sign up here!

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Marketing Your Book to Libraries Marketing Your Books to Libraries: An Insider's Guide for Authors by former librarian Nancy K. Humphreys includes: 
  • How to tell what kind of library to target
  • Types of librarians and books they order
  • Strategies to get past the "gatekeepers" who influence librarians
  • Right ways to approach librarians most likely to order your book

Learn more »

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