Tap the Library Market!

SELL MORE BOOKS to Schools and Libraries

Libraries are the biggest book market in the US. There are nearly 110,000 school and public libraries in this country, and 100,000 public schools. Librarians and teachers spend billions of dollars on books each year.

Ask yourself this: could my book be one of those? What if I could double, triple, or even quadruple sales? What if I could sell multiple copies of my book, and sell it in multiple formats? How many readers might I reach?

These two guides are all you need to get yourself on the road to sell your book to libraries.

Today a reader, tomorrow a leader.”
– W. Fusselman

Is Marketing Your Book Harder Than Writing It?

Ah, but a man’s reach should exceed his grasp – or what’s a heaven for?

Robert Browning
English poet (1812 – 1889)

If you dream of getting your message out to others; you want recognition of yourself and your ideas; and you want to make a decent return on you labor in writing a book, there is one best way to do that. You have to make yourself and your book visible and vital to other people.

This isn’t difficult to do. Think back to a time when you were the center of attention — positive attention! Remember the joy that gave you and others?

You wrote your book hoping for such a time to come again. Now reach for your moment!

Marketing Your Book Can Be Easy

Barbara Techel’s Class Act: Sell More Books Through School and Library Author Appearances is the definitive guide to promoting your message while selling your books to schools and libraries. Giving talks at schools, school libraries and public libraries is your chance to bring your book into the limelight. You’ll sell multiple copies, meet and get to know your readers, and perhaps even earn money for speaking.

Barbara’s step-by-step advice for preparing and giving your talk is not limited to any specific location either. In her book she shows how to use Skype to give a book talk to a group located anywhere in the world.

Class Act: Sell More Books Through School and Library Author Appearances lives up to its title as a solid guide to promoting one’s book and ensuring more sales to schools and libraries. Intended for authors of all types of books (not just children’s stories), Class Act covers how to gain recognition as an expert speaker, organize book speaking gigs and personal appearances, spread the message of one’s writing, prepare a solid and engaging presentation, and much more. Helpful checklists, advice from authors who have personally experienced the author/speaker circuit, tips, tricks, and techniques all fill this “must-have” for any aspiring author, book publisher, or even publicist. Highly recommended for anyone seeking to establish a foothold in the business!

~Midwest Book Review

Nancy Humphreys’ insider’s guide for authors, Marketing Your Book to Libraries, is the most comprehensive work of its kind. Not only will it show you how to find libraries and schools to give talks at, it will walk you through all of the ways you can use to promote your book to school libraries, public libraries, college and university libraries, and special libraries.

Nancy’s guide shows exactly what you need to do to get your book ready for the library and how to get librarians to know that your book exists and is one they need to buy!

Nancy shows you how to construct your marketing plan, advises you on social media and how to target a direct mail strategy. She has also built a publicity campaign to help you get your book reviewed and suggests a list of databases librarians use when ‘shopping’ for books.

~Lynnette Phillips at Book World Marketing

What You’ll Learn To Do

Here are some of the skills you’ll develop by reading these two books together

Decide on a publishing method and format(s) for your book
Prepare your book so it will “fit” well on library or school shelves
Impress teachers and librarians with your book’s design and content
Create a great one-sheet with information about your book
Use a targeted direct mailing campaign for your talk and/or your book

And

Get ready for and give a successful book talk
Bring a surefire way to get audience participation
Know where to give your talks
Find the right methods of charging for in-person or Skype talks
Sell books at your talk

“I’m of a fearsome mind to throw my arms around every living librarian who crosses my path, on behalf of the souls they never knew they saved.”
– Barbara Kingsolver, novelist

What Our Book Package Will Do For You

What will creating a book-marketing plan that includes approaching teachers and librarians with your book help you achieve? Here are just a few possibilities:

build even more confidence that your book is one readers will want to buy
give you useful feedback about your book
get to know some of your readers personally and what they like about your book
bring in additional income via book sales or speaking
feel part of a larger community of book lovers

“School libraries help teachers teach and children learn. Children and teachers need library resources–especially books–and the expertise of a librarian to succeed. Books, information technology and school librarians who are part of the schools’ professional team are basic ingredients for student achievement.”

“I have found the most valuable thing in my wallet is my library card.”

– First Lady Laura Bush

Get the Word Out About YOUR BOOK!

Readers love books they find out about at school, the library, or where they work. And they tell their friends and families about those books! Word-of-mouth advertising is the best way to sell any kind of product or service made.

That’s because selling anything requires building trust.

The more you get the word out about your book, the more people will see it, talk about it, and buy it.

Exposure through personal appearances is one of the most powerful ways you can promote your book. Busy teachers and librarians may easily overlook a flyer in the mail, or a review in a book-review source they use for their work, but they will rarely overlook someone who offers to give a talk to the readers they work with.

Having quotations from “authoritative” book reviews in “quality” review sources is essential for selling books to schools and libraries. A “one-sheet” press release that uses positive quotes is your “business” card”. It can open the door to get your book reviewed by authoritative review sources. It can get the attention of a teacher to consider your book talk offer. It can be used in a targeted direct-mailing to the librarians and teachers most likely to want to see your book.

And even more importantly, favorable quotations from respected sources will get your book past the gatekeepers who decide what kinds of books teachers and librarians can buy for their readers.

But first you have to get past the gatekeepers at book review sources, i.e., the editors! In our two books that we’ve put together for this special package, we show you exactly how to go about doing that.

We can promise you this because we’re both writing from experience.

We are:

— Nancy Humphreys is a librarian with 20 years experience in buying tens of thousands of books for college, university, public, and non-profit libraries. Her employers have included the University of Wisconsin system, University of California at Berkeley, the Oakland Public Library in California, the Pacific Asia Travel Association, and the Marin Institute for AOD Prevention. In addition, Nancy is a published author of two library reference books, and is a back-of-the-book indexer at Wordmaps Indexing. Her resume is online at http://authormaps/com/about-the-author

Nancy knows from first-hand experience how tough marketing a book can be — even a published book! She created the strategies she teaches you in her book after she saw how her publisher was not selling her book to libraries. This was even though it was well-known library book publisher! Nancy’s strategies for selling to libraries are proven strategies, based on using them to boost her own sales figures dramatically. For the full story see http://authormaps.com/my-story/

“When you absolutely positively have to know, ask a librarian.”
ALA slogan

— Barbara Techel, award-winning author of Frankie the Walk ‘N Roll Dog book series, has visited over 300 schools, libraries and organizations in Wisconsin, as well as numerous schools via the technology of Skype. Barbara’s highly popular presentation has won the praises of hundreds of teachers, librarians, and club organizers. Barbara is also a speaker and publisher.

Barbara and Frankie are avid volunteers as a therapy dog team. They routinely visit a local hospice community, hospital and senior assisted living facility, where they “walk their talk” about the inspirational nature of perseverance in the face of challenge.

Since before her first book was published, Barbara has worked tirelessly to promote her books and the positive message they embody. She has garnered coverage for her story from local, regional and national media through these efforts, and continues to develop and refine her marketing message and approach.

Visit www.promoteyourbooktoschools.com and www.joyfulpaws.com to learn more about Barbara’s work.

Outside of a dog, a book is a man’s best friend.
— Groucho MARX

START RIGHT NOW AND….

Create your content, title and subtitle, cover, and internal design to sell to libraries
Get the kinds of book reviews you need to sell to teachers and librarians
Find and target the school and public librarians most likely to buy your book
Devise a successful targeted direct-mail campaign to librarians and teachers
Use multiple format(s) for selling even more copies of your book to libraries

Marketing Your Book to Libraries: An Insider’s Guide for Authors by Nancy K. Humphreys you’ll get the most comprehensive guide in existence to market any kind of book to any kind of library in the US. It offers four basic strategies for getting your book into the library.

Plus

13 “prep work” activities that will enable you to build a complete personalized book marketing plan
Over 100 active links to resources on the web, including thousands of book review sources for the general public as well as hundreds of authoritative sources librarians and teachers use for buying books
Special section on marketing digital books to libraries
2-page section of other ways to use libraries to promote your book
An 11-page index, so you can to use this book as a reference, over and over again

“When you sell a man a book you don’t sell him just 12 ounces of paper and ink and glue – you sell him a whole new life.”
- Christopher Morley

KEEP GOING AND…

Spread the message you were passionate to write about in the first place
Get recognized as an expert speaker
Book speaking gigs and personal appearances
Use Skype to give book talks anywhere in the world
And ultimately, sell more books

Class Act: Sell More Books Through School and Library Author Appearances by Barbara Techel is the definitive guide to promoting your message and selling books to school and libraries. And it’s not just for childrens book authors but it is the ultimate how-to manual for authors of any title of interest to these audiences. It offers step-by-step instructions to help you.

Plus

Helpful preparation checklists
Letter of agreement templates for booking school, library, and organizations author appearances
Real-world advice from other professional author/speakers circuit
Determining what to charge for speaking fee
Helping your event organizer help you to succeed

“There is more treasure in books than in all the pirates’ loot on Treasure Island…”
–Walt Disney (1901-1966)

Download your 153-page Marketing Your Book to Libraries: An Insider’s Guide for Authors
and your 118-page Class Act: Sell More Books Through School and Library Author Appearances for only $21.95

The complete Marketing Your Book to Libraries: An Insider’s Guide for Authors and Class Act: Sell More Books Through School and Library Author Appearances is ready for your immediate download right now.

Click the “Add to Cart” button to purchase your copies of these two valuable and informative guides. You will be taken to a PayPal page where you can choose to pay via PayPal or your credit card. (To pay by credit card, click the “Don’t have a PayPal account?” link on the order summary page.)

You will receive a link via email within minutes. As soon as you click that link, both books will download together. Please download them within 5 days. The link will expire after that.

Take the next step now in your author career. Acquire the tools to successfully market your books to schools and libraries as well as master the art of author appearances to Sell More Books.

QUESTIONS? If you have any questions, please feel free to contact Barbara Techel at barb@joyfulpaws.com, 920-377-1749 or Nancy Humphreys at nancy@authormaps.com, 415-462-1844.