Promote Your Book at Libraries

October 20, 2011

Leverage your library to help sell your book. There are many ways you can get the word out about your book. Librarians can help you do this. Librarians promote books that they purchase so their readers will find a book each reader wants to read. Keep in mind that you can strategically partner with a [...]

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How and Why to Donate Your Book to a Library – 5 Tips

October 14, 2011

1. Two good reasons to donate to a library are (a) to get a catalog record, and/or (b) promote your book. (a) A catalog record is vital to librarians. They use a catalog record to identify, shelve a book with others like it, circulate the book (i.e., check it out to patrons to take home) [...]

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Marketing vs. Selling Your Book to LIbraries

October 10, 2011

This week I have a cross-promotional sale with a partner who has a book out about selling books to schools and libraries. My book is about marketing books to libraries, including school libraries. Our two books are selling as a package until October 15th. So what is the difference between marketing and selling? And what [...]

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The Value of an Alphabetical Index

September 27, 2011

The first alphabetical index for a print book The first known alphabetical index for a print book was created for the 1467 edition of St. Augustine’s, The Art of Preaching, published by Peter Schöffer and Joahn Fust, colleagues of Johannes Gutenberg, the inventor of the printing press. Hans Wellisch, well-known British indexer, discussed this book [...]

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Book Marketing Contest: Win a Free Copy of My New Book!

September 14, 2011

Are you ready to market your book? Or, have you or your publisher marketed it, and you know you could do better? This contest is for you! I am excited to announce the Super Book Marketing Contest! My book, Marketing Your Book to Libraries: An Insider’s Guide for Authors, is one of 14 great prizes, [...]

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Will Your Book Get a Death Threat?

September 6, 2011

Once upon a time, I had a writing teacher, Ester Hauser Laurence, author of the children’s book, B9, – the hungry metal eater. Ester repeatedly told us to “show” not “tell” what happened in our writing. One day Ester came walking in with all the rejection letters for her book. She had taped her letters [...]

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Display Your Contents and Index!

September 1, 2011

One of the functions an index serves is to help the author sell their book. Displaying an index can also help back-of-the-book indexers sell their services. You can display your index even before the book goes on sale! You don’t have to wait for Amazon.com’s Look Inside!” feature to display your book. You can show [...]

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How Long Should My Index Be?

August 9, 2011

I received a compliment today about the index for my new guide, Marketing Your Book to Libraries: “The size of your index makes me think your book is 2,000 pages!” When I explained that my book had a lot of detail, and it was intended to be used as a “reference” book, this person added, [...]

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The Future of Book Indexes

August 4, 2011

I believe the future of indexing, and of books, demands we come up with a way to index books while they are being written. That’s because the future of book publishing is digital! It’s a total pain to go back after a book and its index are done and insert anchors into the file for [...]

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