A Home (page) for Your Book

by Nancy Humphreys on September 20, 2010

Consider these three pairs of businesses.

  1. Netflix v. Blockbuster
  2. Barnes & Noble v. Borders
  3. Amazon v. Black Oak Books

1. Netflix beat Blockbuster to the Internet, and helped put Blockbuster out of business.

2. Barnes & Noble beat Borders to the Internet, and it’s way ahead in the e-book reader race as well.

3. Black Oak, and all the other wonderful independent book stores we’ve lost, failed to get on the Web to compete with Amazon.

Businesses without web sites haven’t done well in this century. Neither will books. Your book needs a home of its own on the web!

Even if you plan to market through Amazon, Apple, or personal networking, a web (or blog) site is key to beating your competition, i.e., those million other books published each year in the US.

A home page for your book will give you:

  • Much more space to advertise your book
  • Ways to promote your book even before you publish it
  • A place to create a mailing list of potential customers for your book
  • A central spot for sign-up boxes to follow you on Twitter, Facebook and LinkedIn
  • A chance to SEO-optimize promotional copy about your book for search engines to find it
  • URL-email address where readers can reach you with their comments
  • A link for reviewers to request for a review copy of your book
  • A landing page to sell copies of your book
  • More legitimacy and authority as a serious writer
  • Other opportunities that wouldn’t come to you otherwise

If you offer professional services related to your book:

  • You can promote your book and services together
  • You can even use your book to promote your services

Bookstores and publishers’ catalogs are good marketing tools for your book. But they are crowded with competitors for attention from your potential customers. Your site is your book’s way to stand out from the crowd and get noticed!

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For information about my forthcoming e-book, Marketing Your Book to Libraries: An insider’s Guide for Authors by Nancy K. Humphreys, and to qualify for a pre-publication discount, sign up here!

For more information about book publishing see who I follow on Twitter!  www.twitter.com/Wordmaps

Marketing Your Book to Libraries Marketing Your Books to Libraries: An Insider's Guide for Authors by former librarian Nancy K. Humphreys includes: 
  • How to tell what kind of library to target
  • Types of librarians and books they order
  • Strategies to get past the "gatekeepers" who influence librarians
  • Right ways to approach librarians most likely to order your book

Learn more »

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